The Benefits of Providing a Quality Mobile Experience

Mobile web traffic surpassed desktops back in late 2015. Since that time, mobile device usage has skyrocketed with 57% of all web traffic now mobile. More than ever before, people have a higher expectation of their mobile experience with brands on their phone. Every experience matters and with users primarily interacting on their phones, it’s more important than ever to get it right.

We have a few observations and tips that you should focus on to help your users have a quality mobile experience. One of the biggest complaints from mobile users is that they have a ‘slow experience’. Google provides a testing tool to address this and will report how well your site performs in a mobile environment.

Finding the information that a user is looking for is also critical for having a successful mobile presence. Simplifying the site navigation on mobile devices is part of the solution. Incorporating a ‘hamburger’ menu with direct links to important information is something we incorporate into all our responsive web sites.

Interrupting the mobile experience should be done with great caution. Pop-ups and full-screen ads that block people from seeing your content contribute to a negative mobile experience. On a desktop it may be easy to just ‘click off’ an ad but on mobile is may completely lock the viewer out of seeing any relevant information. The Coalition for Better Ads provides some good insight into the least preferred ad experiences for desktop and mobile web.

With rapid advances in technology and users spending more and more time on their smartphones, providing a quality mobile experience is key to your online success.

The Importance of Responsive Design

CMH-mockup-480x480With the majority of internet searches now initiating from mobile devices, responsive design is more important than ever. Responsive design allows your site to self-adjust to adequately fit mobile devices and tablets. Sites appear differently to users depending on how they are accessed – whether by a mobile device, tablet or laptop.  Without responsive design, customers can experience trouble while navigating the web on handheld devices, and features of websites can even become distorted.  These issues can heavily impact users and deter customers from visiting you online.  At OmniSpear,  we pride ourselves on our focus on responsive design.  As a standard, our sites are all optimized for the best viewing capabilities on phones and tablets.  We make sure your site looks its best no matter how customers get there.