Overview

Client: The Business Backer
Industry: Small Business Lending & Financial Services
Product: Custom Back-Office Web Application
Company Lifecycle: 4-Person Startup (2007) → Public Company (2015) → Acquired by Enova International (OnDeck)


Background

Founded in 2007 as a four-person startup, The Business Backer was built to simplify and modernize access to working capital for small businesses. From the outset, the company’s leadership understood that scalable growth in financial services would require more than just capital — it would require robust internal systems capable of handling complexity, volume, and compliance.

OmniSpear partnered with The Business Backer early in its lifecycle to design and develop the company’s entire back-office web application, laying the technical foundation that would support years of rapid growth.

Over time, The Business Backer evolved into one of the fastest-growing private companies in the United States, became publicly traded in 2015, and was ultimately acquired by Enova International, the parent company of OnDeck, a global leader in online small-business lending.


Challenge

As the company scaled from a handful of employees to a national financial services operation, The Business Backer needed a system that could:

  • Support exponential growth in applications, transactions, and clients
  • Enforce complex financial and underwriting rules with little margin for error
  • Automate multi-department workflows across operations, underwriting, and servicing
  • Maintain performance and data integrity at scale
  • Adapt continuously to new products, regulatory requirements, and business strategies

Off-the-shelf solutions could not meet these demands. The business required a custom, ground-up back-office platform built specifically for its operational model.


Solution

OmniSpear architected and developed a custom back-office web application that became the operational backbone of The Business Backer.

Key Capabilities Delivered:

  • End-to-End Workflow Automation
    A complex business process web application designed to handle large volumes of records while maintaining strict performance benchmarks.

  • Intelligent System Features

    • Automated email integration
    • PDF document generation
    • Status tracking and internal routing
    • Embedded safeguards for mission-critical business logic

  • Scalable Architecture
    Built to evolve alongside the company — supporting years of enhancements as The Business Backer grew from a startup into a mature financial institution.


Client Perspective

“Since this time I have worked with and recommended Brad / OmniSpear to my most trusted associates for well over a decade. His breadth of knowledge quickly aided us in creating systems both internally and externally to manage our clients. From small fixes to business-changing enhancements, Brad and his team efficiently put robust solutions in place.”
— Scott Avera, President, The Business Backer


Results & Impact

Growth Enablement

  • Supported the company’s growth from a 4-person startup to a national financial services provider
  • Enabled operational scaling without sacrificing performance, accuracy, or service quality

Enterprise-Grade Operations

  • The back-office system became the core operational engine behind underwriting, servicing, and internal workflows
  • Provided the technical stability required for public markets and acquisition readiness

Successful Exit

  • The platform helped position The Business Backer for acquisition by Enova International (OnDeck), validating the strength of its operations and technology foundation


Conclusion

By developing a purpose-built back-office platform from the ground up, OmniSpear helped The Business Backer scale confidently through every stage of its lifecycle — from a four-person startup to a publicly traded company and ultimately to acquisition by a global financial services leader. This partnership demonstrates how custom software, built with growth in mind, can directly enable long-term business success and successful exits.