Transforming eCommerce and Mobile Experiences with OmniSpear
Overview
The Andersons, a trusted home and garden brand, needed a modern digital ecosystem to handle rapid growth, reduce technical debt, and deliver a seamless experience across web and mobile.
OmniSpear partnered with The Andersons to:
- Redesign and migrate their existing, outdated eCommerce site to Shopify
- Upgrade their mobile app from Xamarin to React-Native
- Build a secure Middleware bridge to unify services and integrations between the new Mobile App and Shopify.
Together, these initiatives created a scalable foundation that empowers The Andersons to grow confidently into the future.
The Challenge
- The existing eCommerce site ran on an Outdated CMS Platform that was costly to maintain and lacked modern sales features
- A mobile app built in Xamarin, which was being sunset by Microsoft, and lacked features
- Fragile, direct connections between apps and third-party services that increased downtime risk and support costs
The Andersons needed a future-proof solution that could scale with their business.
Our Solution

1. Shopify Website Redesign
- Migrated from CraftCMS to Shopify for improved stability, scalability, and reduced support costs
- Introduced new revenue-driving features: subscriptions, product bundles, loyalty rewards, and back-in-stock alerts
- Designed a fresh, mobile-first site with streamlined navigation and product listings
- Built Dashboards for centralized reporting across eCommerce and mobile platforms

2. Mobile App Upgrade
- Migrated the consumer app from Xamarin to React-Native with Expo, ensuring long-term platform support
- Preserved all existing features while adding modern payment options like Apple Pay and PayPal
- Prepared the app for direct Shopify integration, aligning with the new website roadmap

3. Custom Middleware Development
- Built a secure API-driven middleware layer to connect the website, mobile app, and 3rd-party services
- Reduced downtime with smart caching and eliminated fragile real-time dependencies
- Introduced centralized logging, monitoring, and event alerts for reliability
- Delivered a flexible integration hub that allows services to be added or swapped without major code changes
- Implemented a deny-first security model with multi-layer authentication