Transforming eCommerce and Mobile Experiences with OmniSpear



Overview

The Andersons, a trusted home and garden brand, needed a modern digital ecosystem to handle rapid growth, reduce technical debt, and deliver a seamless experience across web and mobile.

OmniSpear partnered with The Andersons to:

  • Redesign and migrate their existing, outdated eCommerce site to Shopify
  • Upgrade their mobile app from Xamarin to React-Native
  • Build a secure Middleware bridge to unify services and integrations between the new Mobile App and Shopify. 

Together, these initiatives created a scalable foundation that empowers The Andersons to grow confidently into the future.


The Challenge

  • The existing eCommerce site ran on an Outdated CMS Platform that was costly to maintain and lacked modern sales features
  • A mobile app built in Xamarin, which was being sunset by Microsoft, and lacked features
  • Fragile, direct connections between apps and third-party services that increased downtime risk and support costs

The Andersons needed a future-proof solution that could scale with their business.


Our Solution

1. Shopify Website Redesign

  • Migrated from CraftCMS to Shopify for improved stability, scalability, and reduced support costs
  • Introduced new revenue-driving features: subscriptions, product bundles, loyalty rewards, and back-in-stock alerts
  • Designed a fresh, mobile-first site with streamlined navigation and product listings
  • Built Dashboards for centralized reporting across eCommerce and mobile platforms

2. Mobile App Upgrade

  • Migrated the consumer app from Xamarin to React-Native with Expo, ensuring long-term platform support
  • Preserved all existing features while adding modern payment options like Apple Pay and PayPal
  • Prepared the app for direct Shopify integration, aligning with the new website roadmap

 

3. Custom Middleware Development

  • Built a secure API-driven middleware layer to connect the website, mobile app, and 3rd-party services
  • Reduced downtime with smart caching and eliminated fragile real-time dependencies
  • Introduced centralized logging, monitoring, and event alerts for reliability
  • Delivered a flexible integration hub that allows services to be added or swapped without major code changes
  • Implemented a deny-first security model with multi-layer authentication