You’ve decided to invest in technology to take your company to the next level. Now what? OmniSpear shares its perspective about outsourcing custom software and mobile app development.
Eighteen years of custom software development experience provides perspective. The growth of cloud computing, the power of bandwidth and advancements in programming languages have increased the complexity of software development and created pressure for companies to invest in technology to remain accessible to their customers. A website is no longer enough. Both consumers and business-to-business customers are enticed by customized online and mobile connections tailored to their specific needs and interests.
Creating customized connections requires more than a CMS with a shopping cart plugin. Many small and medium-sized businesses are investing in custom software solutions and mobile applications to create unique experiences for their customers. And some have the opportunity monetize the connection through the creation of subscription-based services known as SaaS.
Embarking on a custom software development project is a very different endeavor than designing a website. Website mechanics are pretty well set and the key to success is good graphic design and marketing content. A well resourced marketing department and website development partner can successfully launch a new website for a company.
With custom software, mobile apps and SaaS offerings, the development project will draw upon operational and technical experts within the company as well as marketing. A successful development partner carefully listens to the needs of all company stakeholders and coordinates the differing perspectives as they relate to the project goals.
Across eighteen years, OmniSpear has been in the trenches with hundreds of clients. Won some. Lost some. And through these experiences, OmniSpear knows what it takes to succeed. Listen. Develop. Deliver.
Contact OmniSpear for your custom software development needs.
New relationships begin with excitement and optimism about the future. In custom application development, new client relationships are no different. Clients start out with clear goals and management consensus to invest in growth or efficiency for their company. Development teams commit to aggressive timetables and provide glowing references from previous clients. Over the course of a project, maintaining open lines of communication and building trust are key to sustaining that initial optimism and excitement through the inevitable rough patches and to building momentum necessary for successful project delivery.
OmniSpear works with start-up and seasoned businesses to develop custom software applications. Successful projects deliver real value to the client. Depending on the client’s goals, value can mean expanded customer reach, improved efficiency, increased functionality, greater competitiveness, more security and much more.
Most importantly though delivering value to a client means completing a project to spec and within the time-frame and budget agreed upon by both client and development team.
Read about OmniSpear’s work with Intellicasting, a start-up that began in 2015 and is still going strong today. Find out how OmniSpear delivered value by designing and developing a cloud-based SaaS mobile and web application launching Intellicasting from start-up to profitable online subscription management system for the quick-service restaurant industry.
Developing “clean” code is very important for any web / mobile application development firm, and making maintainable, readable, and documented code helps OmniSpear keep a competitive edge and a superior product. Our team has a strong focus on coding standards and cleanliness. This disciplined approach gives both our developers and our clients the benefit of clean, robust, and maintainable code.
As a firm focused on its clients and developers, OmniSpear prides itself on delivering clean, robust, and maintainable code. This is the drive that led us to introduce our own set of coding standards, following best practices as well as some additional “secret sauce”.
Coding Standards are important for a number of reasons. Some reasons include:
- The cost of maintenance is directly affected by the cleanliness and the amount of documentation in the code
- Code sometimes changes ownership, and the cost of cross-training can be expensive. With documented code, there is less training
- And obviously, coding standards improve the quality of code by making it easier to understand and improving readability.
Like any set of rules or guidelines they have to be enforced. Our internal process requires all new code to be checked for standards compliance by another team member before being made live to the customer / world. The time and money spent on doing code reviews has proven time and time again to be well worth it. Some of the core benefits include:
- Another set of eyes on the code / project is insurance for us and our clients. If one our developers goes on vacation or gets hit by a bus, the other developer(s) that did the code review will be able to pick up where they left off.
- We catch all kinds of things! After all we’re human and make mistakes. Two or more sets of eyes is always better than one.
Facebook’s social network now consists of over 2 billion users. Not all of them are real people and not all of them have your best interest in mind. Facebook attempts to weed them out automatically using advanced algorithms. Many fake accounts still get through. In the first three months of 2018, Facebook cleared out 583 million fake accounts.
Why is it important to spot fake accounts and what is the motivation for them? Generally speaking, fake accounts are attempting to either gather your personal information, to direct you to sites full of clickbait, or to sell you other services. So how do you spot them and what should you do about it?
Spotting fake accounts is getting more difficult as the perpetrators’ techniques become more advanced. Some accounts are quite convincing, but there are a few tell-tale signs you can look out for..
- Profile Photos – Many fake accounts have only one or two profile photos available. Often times there will be a caption with an external website link – this is a dead giveaway. Take a look at when they uploaded the pictures and if it was within a few days of the request, chances are the account is not real. Also look to see if there are any likes or comments on the pictures. It’s very rare that a user will upload a profile picture and not have any friends respond to it.
- Friends – Most fake profiles only exist for a short time before they are reported. Therefore, it’s rare for those profiles to gather many friends – especially ‘Mutual Friends’. If an account has only one or two mutual friends, proceed with caution and dig a bit deeper into the publicly visible information. When in doubt, ask your mutual friends to see if they know the profile personally.
- Profile Activity – Even the most locked-down private profiles will have some activity visible to someone who has been sent a friend request. Take a look at their timeline. If it goes from their automatically generated birthday post directly to the post showing their profile pic, chances are very high that you are looking at a fake account.
This is a good example of a fake account profile. Notice that Ms. Smith was born in 1956. In all that time, there is no public activity on her timeline. Also, she is extremely young looking for someone supposedly 60+ years old!
Fake accounts are rampant throughout social media and most are used for unethical marketing purposes. When one crosses your path, do everyone a favor and report the profile using the tools provided within Facebook. Look for the three dots on the profile picture and select the ‘Report’ option. Follow the instructions and help clean up the network for all of us real users!
As of June 8, 2018 the fastest supercomputer in the world is now active at the Oak Ridge National Laboratory in Tennessee. Developed by IBM, the OLCF-4 or Summit supercomputer has been clocked at 200 petaflops. That’s 200 quadrillion operations per second! The Summit is 8 times more powerful than the previous system called Titan. This advanced computing technology is currently being used by the ORNL and also the US Department of Veterans Affairs for clinical research.
The Summit’s advanced architecture is helping them understand the genetic factors that contribute to cardiovascular disease, suicide, Alzheimer’s disease and more. Along with medical research, the Summit will also assist in our understanding of the universe, bolster US economic competitiveness and contribute to a better future.
ORNL has created a great infographic that helps illustrate the scale of this machine!
Mobile web traffic surpassed desktops back in late 2015. Since that time, mobile device usage has skyrocketed with 57% of all web traffic now mobile. More than ever before, people have a higher expectation of their mobile experience with brands on their phone. Every experience matters and with users primarily interacting on their phones, it’s more important than ever to get it right.
We have a few observations and tips that you should focus on to help your users have a quality mobile experience. One of the biggest complaints from mobile users is that they have a ‘slow experience’. Google provides a testing tool to address this and will report how well your site performs in a mobile environment.
Finding the information that a user is looking for is also critical for having a successful mobile presence. Simplifying the site navigation on mobile devices is part of the solution. Incorporating a ‘hamburger’ menu with direct links to important information is something we incorporate into all our responsive web sites.
Interrupting the mobile experience should be done with great caution. Pop-ups and full-screen ads that block people from seeing your content contribute to a negative mobile experience. On a desktop it may be easy to just ‘click off’ an ad but on mobile is may completely lock the viewer out of seeing any relevant information. The Coalition for Better Ads provides some good insight into the least preferred ad experiences for desktop and mobile web.
With rapid advances in technology and users spending more and more time on their smartphones, providing a quality mobile experience is key to your online success.
It’s a bit of a tradition for us to shower gifts upon newborns in the office. When we heard the news that a baby was on the way, we scrambled to get some custom gear printed immediately!
Our go-to vendor for short-run custom printing is Zazzle. The people at Zazzle are equipped to customize nearly anything you can think of using their state-of-the art equipment and technology.
We added something special to this onesie and t-shirt combo since the father is one of our support techs. There’s nothing wrong with teaching them early!
We’ve known Dale at Euro Classics for years and finally convinced him of a much needed site overhaul. His shop was well known in the enthusiast community for their quality and craftsmanship. Our mission was to help him expand his reach to all import car owners regardless if it was a Volkswagen or a Ferrari.
The solution for Euro Classics was based off a Laravel PHP framework. Our custom blogging platform allows Euro Classics to easily maintain their shop news without the need to learn a full CMS. For our web development team, coding the pages directly in an IDE is considerably faster than the drag-n-drop or WYSIWYG interfaces associated with most platforms. This allowed our team to turn the site around much faster and with greater control over the appearance.
We look forward to seeing the site perform well as there is a fair amount of competition among Foreign car repair shops in the Dayton area.
OmniSpear, Inc. has a long history of working with non-profit organizations throughout Dayton, Ohio and the surrounding areas. One of the organizations we work with is Habitat for Humanity of Miami and Shelby Counties (HFHMSCO). Their charitable work goes beyond just building houses. We were tasked to help them convey that message and their mission.
Once Habitat international released new branding and messaging standards, the existing HFHMSCO site had become outdated and needed a full refresh. We worked closely with their staff to outline the elements and structure of the site in preparation for a new look. Together, we slimmed down the site helping them target their message to the appropriate audiences. Once the structural outline was complete, we moved on to their branding and messaging. The new site features strong graphical elements which reflect the new colors of Habitat for Humanity. We also direct visitors with clear calls to action and provide engagement through the use of a news feed and blog.
We are proud of our work in the community by assisting organizations like Habitat for Humanity. You may learn more about their mission by visiting their new site: https://hfhmco.org
We are growing yet again and happy to expand the OmniSpear team! We would like to welcome our newest developer, Justin Weyant, who has just started with us today. Justin has years of experience and will make a wonderful addition to the skill set here at OmniSpear.